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Search engine optimization (SEO) is the process of increasing traffic to your web site from search engines through un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including images, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.  Motley Media does not practive any of these black hat methods.  We love Google and want Google to love us.  Practicing these methods  will increase traffic in the short-term, are also a great way to get kicked off Google and make it next to impossible to get listed again anytime in the future.

So how does Google decide who is on top?

Google and other search engines (Yahoo, Bing, LiveSearch, MSN, etc) rank websites in search engine result pages according to relevance to the search terms.  This relevance is figured by looking at both on-page factors such as the content on your site and off-page factors in the form of inbound links to your website.  Off-page factors are the BIGGEST influencers in your website's ranking in search engine results.