PURLs are a personalized web page that has unique content specific to the individual that it is named after (IE: FirstnameLastname.yourcompany.com). Personalized URLs are designed to make your customers visit a very personal experience.

By sending out emails Motley Media Concepts can target the consumer with specific information that already captures and personalizes the experience – extending the brand and marketing opportunities beyond the campaign.

Motley Media's PURL campaigns allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:

* Improve direct mail response rates.

* Provide relevant content in response to preferences.

* Engage responders in more meaningful dialogue.

* Convert responders' preferences into revenue.

Step 1: Consumer connects to personalize link

Step 2: Consumer completes survey / confirm contact info / register to receive free download, etc

Step 3: Track Results

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