Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.

"The Internet will have gone beyond personal communications [by 2020].  Many more of today's 10 billion new embedded micros [networked sensors and other other devices using an internet protocol] per year will be on the internet."

Bob Metcalfe - Polaris Venture Partners (Founder of 3COM and Inventor of Ethernet)

Why Internet Marketing works?

People are getting better at blocking out interruption-based marketing messages.  The average person is inundated with thousands of outbound marketing interruptions per day and is figuring out more creative ways to block them out, including caller ID, spam filtering and on-demand TV and radio.

The Internet presents quick and easy ways for consumers to learn and shop.  Instead of heading to a trade show for information, a consumer can go to the internet to research and purchase products and services.

Motley Media Concepts Internet Marketing Services:

• Search Engine Optimization
• Social Networking
• Blog Marketing
• Email Marketing
• PURL Campaigns
• Online Media  Buying