- The many benefits of an ongoing media relations program
- 10 tools and tactics to help you carry out your strategy
In discussions with organizations about their arsenal of marketing tools or "wish list," we often hear that though they see the value of a media relations program, they're just not ready to roll one out. But as we continue our discussions, we find that they are prime to take advantage of this powerful tool.
This article will consider the best time to roll out a media relations program and the benefits of developing one.
In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) has proved to be a good fit for most business sites because it is fast, reliable, powerful—and free.
Chant offers three tips for getting the most out of GA from the start:
Search engine marketing can sometimes seem overwhelming. We have simplified the procedure with the 5 Rs of Search Marketing. Content on your site must be (1) relevant, (2) build your reputation, (3) remarkable, (4) readable, and (5) of sufficient reach.
