Logo | Brand Design
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Identity Branding & Collateral Material
At Motley Media Concepts, much of what we do involves helping businesses create strong brands. That's because design plays a pivotal role in defining corporate images, enhancing customer experiences and evoking emotional feelings about services or products. Whether you're creating an identity for a new company or broadening the scope of an existing one, we create clean, simple and long-term solutions for any branding campaign. Building a strong brand is simply a matter of communicating positive messages about your company in clear and consistent ways. We can help you build a brand that's stronger, more valuable and capable of paying dividends for years to come. According to Webster’s, collateral material is just that—it’s material that is situated side by side. It’s the companion piece that every company needs to define and explain themselves to potential clients. It’s the icing on the cake. And although you can certainly chose to eat cake without icing, which do you think your potential clients will pick—plain cake or cake with creative, exciting, enticing and edgy icing? If you need a clearer picture, here are some specific types of icing:
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The creation of your logo is one of the most important stages in building brand awareness for your organization. From Small Business Bible:
“Logo design is the illustration of the business. It is considered to be the tool that gives the first impression of a business. Before starting a business much consideration is given to the logo design. The logo should be designed according to the name of the company and the business product.”
For all logo projects, we start with the basics like color, style and company image to create a logo that represents the goals of the company. Our designers create 3 – 5 different compositions for client review. You choose elements of each or all that you like and combine to complete the logo of your choice.
Business Card & Letterhead Design
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As the world expands each day, business and start-up are blooming like crazy. This can only lead to one possible situation – competitions are tightening up. There’s only one chance to give a good first impression to your potential clients. Business card speaks for a brand and they are a good and effective tool to impress and maintain relationship with clients. However if your business card is plain and dull, it can only tell so much of your company’s image.
There are no rules for creative card design. Custom shapes & cuts, spot UV, matte finishing etc are all playing factors but the crucial part is always an eye-catching design, whether it’s graphical, typographical or just simple great ideas. Motley Media Concepts develops creative design that extends your brand past your logo and gets your information in the customers hand.
