Most companies spend hours and a huge portion of their marketing budget for trade shows and conventions. Make sure people see this effort and do something different this year. Be the brand that everyone is talking about and let Motley Media Concepts drive the traffic to your booth to ensure a successful show.

It is important to plan your marketing strategy early and decide what promotional material you will need before, during and after the exhibition.

Many exhibitors let their current customers know where their stand is located a few weeks before. Motley Media Concepts can create a pre-marketing strategy utilizing some of the following strategies to get people talking about the event before it even begins:

Website Integration & Mini-Event Websites

Email Campaigns

Personal URL Campaigns

Creative Design for Direct Mail

Social Networking

Selecting the right trade show attraction is a critical part of tradeshow success! Effective trade show attractions win the attention of passersby on the busy trade show floor and draw them to your booth like a magnet. But more importantly, unique trade show attractions provide a tactile experience for your target audience and make the time they spent at your booth memorable. During a busy day at a crowded trade show, it is critical to create a lasting impression on clients so that your brand, your products, and your offer are burned into their minds long after the trade show ends.

For many companies, trade shows are the most powerful marketing they do all year. The contacts generated from one successful trade show event are often enough to keep your sales people busy all year round. Don’t let your competitors take the lion’s share of the leads. If you’ve made the commitment to exhibit at your industry’s big trade show, make the commitment to get the absolutely most value from the experience possible.

Motley Media Concepts offers an incredibly wide range of trade show attractions at a variety of price points that draw visitors to your booth and keep them there. While this isn’t an exhaustive list, below is a sample of the marketing strategies we use to ensure traffic to your booth:

Segways and Pedicabs

Street Teamers & Costume Stunts

Sidewalk Art

Projection Advertising

Promotional Give-Aways

Pop-Up Lounges

Picture Marketing

Bluetooth Marketing

Bring the “buzz” to your trade show exhibit so everyone remembers who you are!

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