Bluetooth Marketing
| Bluetooth Marketing |
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 What is Bluetooth?
Bluetooth, a two-way permission-based messaging service, is an innovative form of advertising that allows a transfer of data via Bluetooth (TM) technology. Bluetooth enables clients to send/receive information to mobile phones, PDAs and laptops targeted to ranges up to 650 feet (200 meters). The most beneficial aspect of this marketing tool is tha there are no costs for messaging; therefore the interaction between the client and the target is free. Send your potential customers promotional ads, product information, special offers, pictures, texts, movies, MP3s or software directly to mobile phones or PDAs for free. Benefits of Bluetooth AdvertisingEnhance retail or trade show experience for customers
Drive sales through promotional materials and coupons Increase loyalty through redemption opportunites and loyalty programs Extend brand beyond brick and mortar Lower cost per person - no print costs Meet customers at point of sale How Does it Work?
Who is using Bluetooth? Everyone….Bluetooth: one billion devices and growing (Stats from Critical Mass: The Worldwide State of the Mobile Web). The Bluetooth SIG estimates that 2 BILLION Bluetooth devices will ship per year starting in 2010. Using Bluetooth wireless's technology can be easily deployed to a wide variety of loactions, including (but not limited to):
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