At Motley Media Concepts, we strive for campaigns that are built on grassroots and alternative mediiums.  By utilizing non-traditional marketing tactics to create a buzz and  implement creative strategies that reach people in their own environment in a unique and buzzworthy way, brands can stand out from the clutter and achieve real impact.

We implement grassroots and guerilla marketing programs that bridge the gap between the real and the virtual as well.  Publicity stunts, street marketing campaigns, and alternative media programs are complimentary elements to a cross-channel mix that creates content for the web, and drives viral buzz.

Experiential marketing is the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. The name experiential marketing is relatively new however the fundamentals concepts behind it are not. For decades activity such as field marketing, customer service, special events, product promotions, PR stunts have engaged consumers and the public emotionally. However what has happened recently is the specialization of taking the fundamental concept of creating connection through a designed emotive experience.

• Perception. Experiential marketing is seen as the 'new thing', the smart new way to connect with customers. Agencies need to be seen being able to deliver what the client or market demands

• Standard media is losing its traditional ability to connect with the public. Companies need new ways to connect with their target market.